SAO PAULO (AP) — When it comes time for Brazilians to choose who to watch on the soccer field this month — Neymar or Kylian Mbappé, Lionel Messi or Cristiano Ronaldo — the response might be surprising.
Because of an unusual set of circumstances, it will be the European Championship that reaches more viewers in Brazil than the Copa America — even though Brazil is expected to host South American the tournament under a completely different set of unusual circumstances.
TV Globo, which is accessible to 99.47% of Brazilians, doesn’t have the rights to broadcast Copa America this year but has . . .