NEW YORK (AP) — Shares of Honest Co., the diaper and baby-wipe seller founded by actress Jessica Alba, soared 44% in their stock market debut Wednesday, valuing the company at nearly $2.1 billion.
Alba founded Honest Co. a decade ago after using baby laundry detergents that caused her allergic reactions.
Along with detergent, the company’s other first products included diapers and wipes that were sold on Honest Co.’s website. Today, the brand includes moisturizers, mascara and vitamins. While most of its sales come from its website, it also sells its products in . . .
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